I didn’t grow up understanding pleasure.

Like many women, I was taught to disconnect, from my body, my needs, and my power. After surviving sexual assault at a young age, my relationship with sex became clouded by fear, confusion, and silence. For years, I carried that disconnection, unsure of how, or even if, I could ever feel whole again.

It took decades of inner work, healing, and love to rebuild that connection. Along the way, I met a partner who showed me that pleasure isn’t selfish, it’s sacred. That loving myself isn’t optional, it’s essential.

Through this journey, I learned just how misunderstood female pleasure is. Anatomically, culturally, emotionally we are rarely taught how our bodies work, let alone how to celebrate them. Vulvas were taboo. Orgasms, elusive. Self-pleasure? Unspoken.

So I decided to change that.

Good for Her is a sexual wellness store built around one radical idea:

Women deserve pleasure that’s powerful, informed, and proudly their own.

We upgrade our phones, our wardrobes, our skincare routines, why not our sex lives? Orgasms are good for mental health, stress relief, better sleep, deeper connection. Just like exercise keeps us fit, orgasm keeps us alive, and no one should feel shame for wanting to feel good.

On my path to self-love, I dove deep into female anatomy and pleasure education, the kind we’re rarely taught in school, and that many of our mums never learned themselves. What I found was awe-inspiring: the magic of the vulva, the complexity of the clitoris, the power of understanding our own bodies. And I knew I couldn’t keep that knowledge to myself.

Good for Her exists to lift the taboo, celebrate the vulva, and educate women on the miracles happening inside them every day.

Each toy in this collection is named after a woman who empowered me fiercely, gently, loyally on the road to becoming who I am today. These women gave me strength, unconditional love, and unwavering support. Naming toys after them is my way of sending their power out into the world to empower you, the same way they empowered me.

This is more than a store. It’s a love letter to the body, to healing, and to every woman who’s ready to take up space in her own pleasure.

Welcome to Good for Her.

You belong here. Unapologetically.